Wednesday, 28 March 2012

Stella Goes for Gold

What better way to win a sporting event than in high-end designer gear? Launched last week in London, the official team GB outfits were sporting a patriotic look and designer Stella McCartney ensured the athletes stepped out for the Games in style.

In collaboration with Adidas, the stylish ensemble is typically skin-tight and proudly shows off our national colours of red, white and blue. 

It took fashion mogul Stella two years to put her final ideas onto cloth and is the first time in history a mainstream designer has been recruited to design the Team GB kit for 900 athletes competing in 46 different sports for the Olympic Games.

A world away from designing for the catwalk, Stella admitted she had a brief moment of panic when presented with the mammoth challenge.

“I started out with some crazy ideas; neon fish; metallic gold; fluorescent, for God's sake,” the 40-year-old told Grazia magazine.

“There are eight different bodies for each sport, each with their own set of rules and they all have a say.

“Of course you can't do parallel bar work with a suit full of sparkles,” she added

During the design process, Stella spent lots of time talking to the athletes about their individual requirements and tried to adapt each outfit to suit.  

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